You probably don’t think twice about how your bellhop or your front-desk clerk looks, as long as they schlep your bags and check you in quickly. But as we found out when we got our very own Fashion 26 concierge uniform, a lot of effort goes into making hotel employees look good. Just ask Alan Steinger.
His company, Top Hat Imagewear, outfits hundreds of hotel workers around the world, and as the owner and head designer, Steinger is the brains of the operation. Since he has the weight of the hotel world’s human style on his shoulders, we wanted to find out makes him tick. Here’s what we found out between being measured and pinned for our own hotel uniform fitting.
Some Hotel Uniforms are Part of a Master Plan
“During the initial conversation we learn if the hotel is driving the bus or if they’d like us to drive the bus,” says Steinger. “With a new build, sometimes we work with the architect or with the interior designer. Sometimes it's the owner, and most often the management team.”
All those boutique hotels aren’t as unique as they think they are
“They typically want to look like they dressed their employees at Barneys. Then they just change around the colors. A lot of hotels ask us to think out of the box but at the end of the day they usually go with a safe color, whether it’s charcoal or espresso.”
Inspiration can come from the movies, the runway… or the owner’s closet
“When we did the St. Regis Bora Bora, they wanted the uniforms to reflect the movie Casablanca. Often, an owner may love a particular jacket he has in his own repertoire and might ask us to be inspired by that jacket and carry that over into what we present.” When Steinger has more freedom to create what he likes, he turns to his archives of ideas. “If it’s an iconic property I’m going to look at how people dressed in the 40s, 50s or whatever, and update that. If it’s a boutique market, I go to top European websites and stores and flavor my design with what those designers are showing, whether it’s skinny pants or short blazers.”