https://cdn.shopify.com/s/files/1/1164/8444/files/7-NEWS-PRESS-FINAL.jpg?14926388116166297487

The News and PressTHE LATEST NEWS AND PRESS OF TOPHAT IMAGEWEAR

The News and PressTHE LATEST NEWS AND PRESS OF TOPHAT IMAGEWEAR

Hotel Uniforms Get Revamped for Millennials

February 01, 2016

Ninety-three percent of millennials say they want a job where they can be themselves at work and that includes dressing in a way that makes them comfortable and stylish. More hotels are revamping staff uniforms strictly to cater to young, millennial travelers. Here are some examples of hotels stylistically thinking outside of the norm.

New Uniforms per Guest Feedback
Based off feedback from young millennial travelers, the gentleman at the JW Marriott Grand Rapids debuted fashionable suits with colored pocket squares that are sleek to match the interior of the downtown hotel. The upgrade was an initiative that...READ THE FULL ARTICLE...

Ninety-three percent of millennials say they want a job where they can be themselves at work and that includes dressing in a way that makes them comfortable and stylish. More hotels are revamping staff uniforms strictly to cater to young, millennial travelers. Here are some examples of hotels stylistically thinking outside of the norm.

New Uniforms per Guest Feedback
Based off feedback from young millennial travelers, the gentleman at the JW Marriott Grand Rapids debuted fashionable suits with colored pocket squares that are sleek to match the interior of the downtown hotel. The upgrade was an initiative that AHC+Hospitality conceptualized based on the feedback that millennials are more casual. The new uniforms were designed to reflect the sophisticated yet unpretentious nature of the hotel, creating a polished look.

Looking to NYC for Inspiration
Hilton West Palm Beach traveled to Manhattan to pull inspiration from sleek NYC bars to develop looks that would speak to trendy millennials, while channeling the popular “Palm Beach Chic” look. Valet staff will wear all black Shell Top Adidas, known as Superstars, bartenders will flaunt leather vests and baristas will wear trendy flat caps – even housekeeping said that they are excited to wear non-traditional hospitality uniforms.

The Whole Team Gets Trendy
Hotel Indigo New York – Lower East Side partnered with TopHat and together they designed fashionable and trendy uniforms for every member of staff, ranging from afternoon baristas to engineers. Inspired by the local flavor, neighborhood and artwork in the property’s common spaces, the hotel staff uniforms aim to mirror the sophisticated yet unpretentious nature of the hotel.  

 
http://ehotelier.com/featured/2016/02/01/hotel-uniforms-get-revamped-for-millennials/

HotelChatter - Meet the Man Who Dresses Your Hotel Staff

February 25, 2010

You probably don’t think twice about how your bellhop or your front-desk clerk looks, as long as they schlep your bags and check you in quickly. But as we found out when we got our very own Fashion 26 concierge uniform, a lot of effort goes into making hotel employees look good. Just ask Alan Steinger.

His company, Top Hat Imagewear, outfits hundreds of hotel workers around the world, and as the owner and head designer, Steinger is the brains of the operation. Since he has the weight of the hotel world’s human style on his shoulders, we wanted to find...READ THE FULL ARTICLE...

You probably don’t think twice about how your bellhop or your front-desk clerk looks, as long as they schlep your bags and check you in quickly. But as we found out when we got our very own Fashion 26 concierge uniform, a lot of effort goes into making hotel employees look good. Just ask Alan Steinger.

His company, Top Hat Imagewear, outfits hundreds of hotel workers around the world, and as the owner and head designer, Steinger is the brains of the operation. Since he has the weight of the hotel world’s human style on his shoulders, we wanted to find out makes him tick. Here’s what we found out between being measured and pinned for our own hotel uniform fitting.

Some Hotel Uniforms are Part of a Master Plan
“During the initial conversation we learn if the hotel is driving the bus or if they’d like us to drive the bus,” says Steinger. “With a new build, sometimes we work with the architect or with the interior designer. Sometimes it's the owner, and most often the management team.”

All those boutique hotels aren’t as unique as they think they are
“They typically want to look like they dressed their employees at Barneys. Then they just change around the colors. A lot of hotels ask us to think out of the box but at the end of the day they usually go with a safe color, whether it’s charcoal or espresso.”

Inspiration can come from the movies, the runway… or the owner’s closet
“When we did the St. Regis Bora Bora, they wanted the uniforms to reflect the movie Casablanca. Often, an owner may love a particular jacket he has in his own repertoire and might ask us to be inspired by that jacket and carry that over into what we present.” When Steinger has more freedom to create what he likes, he turns to his archives of ideas. “If it’s an iconic property I’m going to look at how people dressed in the 40s, 50s or whatever, and update that. If it’s a boutique market, I go to top European websites and stores and flavor my design with what those designers are showing, whether it’s skinny pants or short blazers.”



The Chambermaid Wears Prada

July 17, 2009

There are elegant, streamlined clothes that began life on the sketchpad of designer Michael Kors. Then there are short, gymslip-style black jersey dresses by Gwen Stefani, the frontwoman of the punk-ska band No Doubt and creator of the clothing line L.A.M.B. So far, so fashion. But neither Kors’ nor Stefani’s designs are on the catwalk or in a shoot; rather, they are uniforms for staff of the trendy W Hotels chain. This summer, what you see while lounging around a resort could be as chic as anything you see in a store.

“I wanted to design a super-cute dress that...READ THE FULL ARTICLE...

There are elegant, streamlined clothes that began life on the sketchpad of designer Michael Kors. Then there are short, gymslip-style black jersey dresses by Gwen Stefani, the frontwoman of the punk-ska band No Doubt and creator of the clothing line L.A.M.B. So far, so fashion. But neither Kors’ nor Stefani’s designs are on the catwalk or in a shoot; rather, they are uniforms for staff of the trendy W Hotels chain. This summer, what you see while lounging around a resort could be as chic as anything you see in a store.

“I wanted to design a super-cute dress that I would be excited to have in my own closet, and approached it in the same way I think about my clothing for a tour,” Stefani said of her hotel uniform, which debuted early this year. “We’ve designed an outfit for these women to wear while on their own stage every night.”

Designing uniforms for restaurant employees and airline crews has long been a fashion sideline. Bruce Oldfield did it for McDonald’s staff last year; 40 years ago Emilio Pucci created a uniform for Braniff International Airways, as Julien Macdonald did, more recently, for British Airways.

Hotels have only recently come round to the idea, but they are making up for the lost style years. Alongside W Hotels, staff at the Hotel Monaco in Denver are sporting Cynthia Rowley this season, those at the Royalton New York are in Yohji Yamamoto, and at the Peninsula, Beverly Hills, they are in St John.

The motivation is simple: the desire to intensify competition. According to a 2008 PwC report, some 30 new hotel brands launched over the preceding 30 months. So brand image has become ever more important to differentiation. The choice of a hotel is as much a statement of taste as the choice of car, clothing or any other consumer goods.

“Uniforms are becoming much more important to the hotel industry now, as more hotels become ‘fashion’ brands themselves,” says Nicholas Oakwell, managing director of No Uniform, a uniform design company that counts Ibis Hotels, the Connaught in London, and Abode, the British boutique hotel chain, among its clients. “It’s about building customer appeal: the uniform tells a customer what the hotel is all about, especially since guests tend to be more fashion- and design-conscious now.”

Cart
FRONT DESK SPA RESORT HOUSEKEEPING DOORMAN, BELL, VALET BLOUSES DRESSES CASINO TIES & ACCESSORIES RESTAURANT BOUTIQUE BY LAUREN S.
BACK